Waterfront Entertainment is a developer of casual games.  We specialise in user-centred products that put our customer right at the heart of our processes; to us, the perfection of the overall user-experience is the be all and end all of successful development.

Based in the heart of Covent Garden in London, Waterfront Entertainment has been involved in publishing and developing casual games for over five years.  We work with a number of industry leading partners including:

The entertainment landscape is changing very rapidly.  We at Waterfront are inside the fault lines that will define the shake-up of this landscape.

So what are the key changes? In recent years consumers have begun the move from scheduled, broadcast TV, with limited video recording, to a digital world where programmes come from a multitude of sources and are watched at the viewer’s convenience over a variety of different platforms.  Consumers, developers and platform holders have also begun to take on board the true potential of interactive content, although only just.

Our vision of the future for TV includes internet enabled TVs, a more varied source of supply, consumers with multiple sources of supply for content, and less definition between them.  Our consumer doesn’t care if the film they are watching has been broadcast or downloaded: what they want, and what they will get, is access to content when and where they need it.  There will be a lot of free stuff available - but our consumer will pay a fair price for high-quality, premium content.  Advertisers won’t have the luxury of advert breaks and will have to find new ways to engage with their target audiences.

At Waterfront we will embrace this new environment as it comes alive.