Any game for any platform! That’s our mantra. iPhone, Android, Social, Casual, Freemium, Web, Interactive TV, more.

Based in the centre of London’s cultural heart we are as cosmopolitan as the City itself. Nestled between Covent Garden and Leicester Square, our clients – like our developers – are from across the globe.

We are international in our scope, working with major brands from the US, UK, Europe and Canada. There is no such thing as a typical project for us, creatively or otherwise. Deals include work-for-hire, traditional publishing deals or pay-cost / share-profit. We understand every project comes with its own unique commercial requirements, and we've worked successfully with all of them.

We’re always looking for new partners, so get in touch. We like a challenge.

Mobile is growing and is going to be one of the dominant formats of the future. Whether smartphone or tablet, if you intend to make the most of the platform you need to think carefully about what it is that you want and the likely audience and usage.

In a crowded a marketplace, breakout hits are rare and in most cases will require both marketing spend and efficient customer acquisition to succeed. The starting point is a great game and that’s where we come in. But we won’t stop there: we will support you through the commercialisation of the game, building in strong monetisation and creative marketing as part of the game design from the ground up.

Understanding how social games really tick – successes and failures – is key to creating the right strategy and one size does not fit all. We work with our clients to analyse their consumers’ needs, identify triggers, and create compelling compulsion loops. Our award-winning artists craft characters that resonate with the audience and build involving environments for them to explore.

We structure a freemium model tailored to your consumers’ requirements, provide you with the science and psychology behind the concepts, and help you apply them in practice.

Get players to play longer, play socially and provide an experience that users are happy to pay for.

Waterfront was born into the interactive TV marketplace and it is a distinct speciality of ours. For many years we made games designed to run on boxes that weren’t designed to run games. On machines not much more powerful than pocket-calculators, we mine nuggets of fun that allow our clients to build profitable businesses and keep customers coming back for more.

The market has evolved and we have evolved with it, producing content for next-generation connected set-top boxes like Roku and PopBox.

Currently the interactive TV market is a lot like the pre-iPhone mobile market. Plenty of horses to back but no clear favourite. We’ve been in the race from the beginning so we know a thing or two. Want a tip from us? Dumb TV, Smart Box is probably the likely direction.

Sound like a market you want to be part of? Drop us a line.

Serene on the surface but working hard underneath. The user experience needs to be elegant but behind the scenes the technology needs to provide the user with the features they expect. Constructing game engines and backend systems is something we excel at.

Leaderboards, payment options, thin clients, cloud saving, notifications, multi-format deployment… the list goes on. Most developers require off-the-shelf solutions to address these, but not us.

We have developed our own in-house scalable solution supporting Facebook, iOS, Android and a host of other platforms. Recent projects include a socially networked game that allows players to communicate, transact and play with each other on Facebook and iPad.

Our team is at home with a variety of languages and SDKs including ActionScript 3 (for Flash), C, C++, Objective-C, JavaScript and HTML5. We work with iOS (both natively through Xcode and via platforms such as Adobe Air), Android, Web/PC, and Interactive TV. We are well-versed in the LAMP development environment utilising MySQL and NoSQL, as well as deployment of scalable solutions via Amazon Web Services (AWS).

Think our expertise could help you? Want to know about our backend? Let’s talk!

We’ve been converting brands to digital for years. As a result of our experience in the Interactive TV market we have become adept at extracting the essence of a brand and creating interactive experiences informed by the core values of the intellectual property. Have a look at some of those we’ve worked with. They’ve all come back for more.

Given a blank sheet of paper and a decent budget we’ll give you a great game. Of course the paper isn’t always blank and the budget is often tight. We can work with that.

One customer came to us with an existing, successful and profitable game, but one that they knew was coming up short on the social side.

After an initial discussion we agreed to undertake a period of detailed review on how to make the game more social. We presented fully-realised game design documentation, including interactive wireframes, detailed technical specification and in-depth visual treatment. As a result – and for a very low investment – they received a fully documented and justified solution that told them what should be built, how to build it and the likely costs.

Think we can help?