Beehive Bedlam

Popular interactive TV title Beehive Bedlam, owned by Sky Games, is set to be released for iOS and Android. Fans will now be able to play Beehive Bedlam on the go, with Sky Games teaming up with Waterfront Entertainment, a UK based indie studio. Beehive Bedlam will be the first title owned by Sky Games to launch in this space.

Fans of the classic interactive TV version will be familiar with the game, with Waterfront working closely with Sky Games to retain the simplicity and many original elements that made it the title loved by so many, while ensuring the brand new release would appeal to new players that have never played Beehive.

The game, which will be free to download, will include over 100 levels in addition to a stack of new features. The game itself involves the player teaming up with Buzz to help out Beekeeper Ben who is struggling to stay in business and is in danger of being shut down by his landlord. Players must fire and match three or more flowers of the same colour in the honeycomb to clear the level and earn honey in the process.

Beehive Bedlam is much more than just a conversion from TV to mobile, with a number of great new features to give players plenty of challenges and reasons to play regularly. With 10 themed islands to unlock by collecting increasing amounts of honey, achievements awarded for completing challenges and Queen Bee’s Shop to buy a selection of upgrades, powerups including laser guides, honey bombs and contraptions to assist your honey collecting. Custom outfits for Buzz, also give players the chance to customise their experience. Throw in global and friend leaderboards and the chance to see how well your friends are doing and you have hours and hours of Beehive fun. For players that want an extra challenge, there are VIP Passes available to purchase for additional level sets and stories, which will be added to over time.

Waterfront has been working with Sky Games on interactive TV for a number of years, developing titles including Jumble Fever and Word Crunch, plus more recently Beehive Bedlam 2. Waterfront’s CEO, Stephen Swan, says “We are incredibly proud of the work that we have done in developing this game for mobile platforms and we hope to build on the existing Beehive Bedlam fan base as it moves across to this new platform.”

Sky Games Development Manager, Rob Darvill, added “Beehive Bedlam is such a great fit for the mobile platform and I’m sure players will love having the game available to play on the go. The game looks great and we hope with its’ highly addictive nature, can continue the success it’s had on TV and online”.

With the title due to launch on iOS first, owners of Android devices won’t have to wait long with development already underway. To ensure that existing fans are aware of the new app, Sky Games will be running a social media campaign using Facebook and Twitter. Fans can also join the Beehive Bedlam Facebook fan page at to be the first to get the latest game announcements and official release date.


Any game for any platform! That’s our mantra. iPhone, Android, Social, Casual, Freemium, Web, Interactive TV, more.

Based in the centre of London’s cultural heart we are as cosmopolitan as the City itself. Nestled between Covent Garden and Leicester Square, our clients – like our developers – are from across the globe.

We are international in our scope, working with major brands from the US, UK, Europe and Canada. There is no such thing as a typical project for us, creatively or otherwise. Deals include work-for-hire, traditional publishing deals or pay-cost / share-profit. We understand every project comes with its own unique commercial requirements, and we've worked successfully with all of them.

We’re always looking for new partners, so get in touch. We like a challenge.


You can take it with you!

It seems like everything is a mobile gaming platform these days and getting noticed in the crowd can be a real challenge. Feel like you’re missing out on the future?

Mobile is growing and is going to be one of the dominant formats of the future. Whether smartphone or tablet, if you intend to make the most of the platform you need to think carefully about what it is that you want and the likely audience and usage.

In a crowded a marketplace, breakout hits are rare and in most cases will require both marketing spend and efficient customer acquisition to succeed. The starting point is a great game and that’s where we come in. But we won’t stop there: we will support you through the commercialisation of the game, building in strong monetisation and creative marketing as part of the game design from the ground up.


Want to give your games the fever factor?

You want to go social? A game won’t go viral unless it’s contagious!

Understanding how social games really tick – successes and failures – is key to creating the right strategy and one size does not fit all. We work with our clients to analyse their consumers’ needs, identify triggers, and create compelling compulsion loops. Our award-winning artists craft characters that resonate with the audience and build involving environments for them to explore.

We structure a freemium model tailored to your consumers’ requirements, provide you with the science and psychology behind the concepts, and help you apply them in practice.

Get players to play longer, play socially and provide an experience that users are happy to pay for.


What’s on TV? Us!

Smart TV? The next big thing? Not for us. We’ve launched over 100 titles primarily for big hitters like Sky and DirecTV. Want to get involved? Give us a call.

Waterfront was born into the interactive TV marketplace and it is a distinct speciality of ours. For many years we made games designed to run on boxes that weren’t designed to run games. On machines not much more powerful than pocket-calculators, we mine nuggets of fun that allow our clients to build profitable businesses and keep customers coming back for more.

The market has evolved and we have evolved with it, producing content for next-generation connected set-top boxes like Roku and PopBox.

Currently the interactive TV market is a lot like the pre-iPhone mobile market. Plenty of horses to back but no clear favourite. We’ve been in the race from the beginning so we know a thing or two. Want a tip from us? Dumb TV, Smart Box is probably the likely direction.

Sound like a market you want to be part of? Drop us a line.

Zeros & Ones

A game is like a duck!

Want to know how?

Serene on the surface but working hard underneath. The user experience needs to be elegant but behind the scenes the technology needs to provide the user with the features they expect. Constructing game engines and backend systems is something we excel at.

Leaderboards, payment options, thin clients, cloud saving, notifications, multi-format deployment… the list goes on. Most developers require off-the-shelf solutions to address these, but not us.

We have developed our own in-house scalable solution supporting Facebook, iOS, Android and a host of other platforms. Recent projects include a socially networked game that allows players to communicate, transact and play with each other on Facebook and iPad.

Our team is at home with a variety of languages and SDKs including ActionScript 3 (for Flash), C, C++, Objective-C, JavaScript and HTML5. We work with iOS (both natively through Xcode and via platforms such as Adobe Air), Android, Web/PC, and Interactive TV. We are well-versed in the LAMP development environment utilising MySQL and NoSQL, as well as deployment of scalable solutions via Amazon Web Services (AWS).

Think our expertise could help you? Want to know about our backend? Let’s talk!

Name Dropping

Your brands in our hands.

We work with customers and brands who are household names across the UK, Europe, US and, well, most of the world. Got an iconic brand desperate for digital? We should talk!

We’ve been converting brands to digital for years. As a result of our experience in the Interactive TV market we have become adept at extracting the essence of a brand and creating interactive experiences informed by the core values of the intellectual property. Have a look at some of those we’ve worked with. They’ve all come back for more.

Done That

How to solve a problem?

There are no problems. Only solutions.

Given a blank sheet of paper and a decent budget we’ll give you a great game. Of course the paper isn’t always blank and the budget is often tight. We can work with that.

One customer came to us with an existing, successful and profitable game, but one that they knew was coming up short on the social side.

After an initial discussion we agreed to undertake a period of detailed review on how to make the game more social. We presented fully-realised game design documentation, including interactive wireframes, detailed technical specification and in-depth visual treatment. As a result – and for a very low investment – they received a fully documented and justified solution that told them what should be built, how to build it and the likely costs.

Think we can help?

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