Welcome to Waterfront
Welcome to Waterfront Entertainment, the home of casual games for interactive TV, web, mobile and emerging platforms.
Our Philosophy
We make and publish games that are aimed at providing accessible and user-centred entertainment in the digital age. In all the games we publish we are looking for the following things:
- User-centred throughout
- Accessible and empowering
- Simple and intuitive
- Hooked in the first sixty seconds
- Rewarding and entertaining
- Instant fun
- Snack-sized play
A key element of many of our games is using a recognised brand. Applying a brand is not just about putting the logo on a product. The medium we work with does not usually allow us to capture every aspect of a brand, so we have to focus on finding, distilling and encapsulating the IP’s core strengths and values.
The Two- or Ten-foot Experience?
This is one of the key differences between the TV and the computer screen: TVs tend to be much further away. We excel in creating social experiences aimed at the family TV; the trick is always to make interactive entertainment work with its context, rather than to fight it.
Platform Agnostic
People will play games on the most convenient platform depending on where they are. We will therefore deliver the same high quality game to whichever platform the consumers wants. Remember: our unerring and laser-like focus is always our end user.